Why are Meta Descriptions Important?


Adding meta descriptions and meta keywords helps improve your SEO. This means that when users search online for data similar to what is on your blog or website then your blog or website have a higher chance of appearing in search results.The meta description is a small piece of information usually made up of up to about 155 characters – a tag in HTML. A meta description summarizes the content that appears on a webpage. Search engines display the meta description in search results mostly when the searched-for words / phrase is within the meta description. Optimizing the meta description is crucial for on-page SEO.


Website content is not enough to guarantee success. Users have access to hundreds of thousands of available websites, and do not have the time have the opportunity to go through all sites. They mostly look at the top three most popular search engine results. If you want your website to show up in the top three search results then you will need to include meta descriptions that optimize your SEO.


Let’s look at a blog: The title of your blog should be as descriptive as possible. It gives the reader an idea of what type of content to expect from your blog. A blogger that does not take advantage of this eliminates the blogs chances of showing up in a search engine’s results.

Meta description benefits your blog in two ways:

It makes the search engine’s job easier by providing a concise description of the blog, and

It attracts users by providing a coherent and concise summary of the blogs posts.

How can you make your website / blog stand out in search results?

WRITE IN AN ACTIVE VOICE: You want to spur readers into action. You cannot do this if you written in a dull, lackluster voice. Use detailed descriptions that induce excitement in the reader.

INCLUDE A CALL TO ACTION: If you’re writing about a new product or service readers should be excited when they read your meta description.

INCLUDE STRUCTURED CONTENT: Write as much detail as possible, if you’re writing about a holiday, for example, include details such as the location, accommodation and tourist attractions.

META DESCRIPTIONS SHOULD MATCH THE CONTENT: Google sifts through meta descriptions that does not match content and may penalize a website guilty of this practice. However you should avoid repeating or boiler plating titles.

INCLUDE CRUCIAL KEYWORDS: If the search keyword matches text in the meta description, Google will display the meta description and highlight it in the search results. This will make the link to your site even more inviting. However you should avoid keyword stuffing. Limit the number of keywords you use to prevent coming across as “spammy” to users.

THE META DESCRIPTION MUST BE UNIQUE: Potential customers should be able to identify your page. If a number of pages display the same meta descriptions then customers will eventually get tired of searching through page after page of similar data. You want your website to stand out. Create a unique meta description that the customer will never forget.

What is the best social media site for SEO?

New networking sites are developed every day. Some are more popular than others. If you’re wondering which one is the best for your SEO check out our list below.

1. Google+

With over three million users Google+ is surprisingly not the biggest social media platform but it is owned by Google. This means that Google keeps a record of your activity on Google+. The more active you are on Google+, the better your rankings on the world’s most popular search engine.

2. YouTube

With over four billion users, YouTube allows users to post videos. Creating videos is one of the most effective ways of attracting customers or fans towards your ‘brand’. Google also owns YouTube. It is the world’s second largest search engine with over four billion videos watched every day. YouTube is one of the most popular social media platforms in the USA with over 22% of its users coming from the USA. It is a valuable platform if you’re looking to draw more people to your website which in turn can increase your brand’s popularity.

3. Facebook

Facebook has over two billion users with more joining every day. It is one of the most popular and also the largest social networking platform. Consumers often visit a brand’s Facebook page before investing their time and money into a brand. A lot of people look for a brand’s Facebook page before visiting its website. It is also one of the best social media networks if you’re looking to generate new business.

4. Twitter

Twitter also a popular social media platform. It has over 313 million daily users. It has become a large social search engine that is used to broadcast news items as well. Links posted on Twitter lead back to your website. Regular tweets can help you increase your follower and also visitors on your website. Stay on top of trends by using appropriate hashtags, keeping up to date with the latest news headlines and by creating attention grabbing tweets.

5. Pinterest

Over 70% of users visit Pinterest before making purchase decisions. It has over 1 million brand pages as registered users with over 100 million users visiting its site Part of its success can be attributed to its spectacular visuals that users share. Of course it also helps users sell products. People find pins by searching the site. This leads them to your website, thereby increasing your web traffic.

6. Instagram

Instagram is also an excellent visual social media platform which helps build personal and business brands. With over 400 million users Instagram is one of the best social media sites to showcase your brand. More than 65% of the world’s top brands have Instagram accounts.

7. LinkedIn

LinkedIn is a professional social media platform which lets users connect with businesses. This is for B2B organizations. It also lets users connect with future employers and also allows employers to headhunt future employees. It has more than 380 million users worldwide. More than 55% of business-to-business companies use LinkedIn to search for clients since users who engage with them on Linkedin have a 50% more chance of making a purchase.

8. Flickr

Flickr is an online image and video based social media site that was created in 2004. It was taken over by Yahoo in 2005. Users embed and share pictures. Its 112 million users share more than a one million photographs daily.

9. Quora

Adam D’Angelo and Charlie Cheevar, co-founders of Facebook founded Quora. Users post questions which are answered by users. Quora has more than 80 million usersnad made more than $141 million in venture capital funds.

10. Tumblr

Although Tumblr is rated by users as the least user-friendly social platform, it is still one of the most attention-grabbing social networking sites. It has a wide variety of different types of content that can be shared on its siteTumblr supports audio posts, photo and video posts, quote posts and chat posts,. Tumblr also allows reblogging like Word Press does. It was created in 2007and now has over 200 million blogs.